Thursday, December 8, 2011

Discussion about Website Creation Process 's responsibilities Web Builders and Clients


Steps to build an online business
By: Bobbie Lai
What do you need?
A clear concept of business. 
Identify what type of business you going to do:
  1. –Servicing
  2. –Trading
  3. –Suppliers
Content Preparation
  1. Identify your customer group. (Age, Mature, Business, Shoppers, etc)
  2. Have a logo designed.
  3. Source of information about your business
  4.  Introduce about your entities.
  5.  Classify type of services, product you are offering.
  6. Payment Methods, Bankers, currency.
  7. Delivery carrier: DHL, UPS etc.
  8. Shopping Cart.
  9. Inventory grouping and sub-grouping and code indexing.
  10. Price setting.
  11. List topic your customers would be interested.
  12. List of link for convenience of your customers.
  13. Contact agents, phone, email, address, phone.
  14. Customer Service and Policy.

Database Stores for:
  1.  Images
  2.   Videos.
  3.   Sku- inventory code.
  4.   Customer’s information.
  5.   Supplier’s information.
How to work with your Web Designer
  1. Layout selections
  2. Give information about the style, color theme.
  3. Give information about product/services.
  4. Tell the designer how many pages you need.
  5. –Most common pages are : about yourself, contact information, product detail, Customer Services, Shopping card .
  6. –Skill set you need for the site. Eg. Email, video, animation, images, light box, immediate integration, auto response.

What will the web designer give to you. 
  1. Stage 1
  • Draft of design of web layout.
  • Structure of navigation.
  • Propose interactive methods.
  • Stage 2
  • Fine tune web draft.
Stage 3
  • Upload information provided
  • Set up inter-action between your pages and database; banker, carriers.
  • Stage 4
  • Test run on various size of monitors, browsers, have different user test their experience of browsing inside the web.
  •  
  • Stage 5
  • Notes for maintenance of your content.
  •  
  • Stage 6
  • Future maintenance plan and support from the web designer.

Facility and Cost of online store
  1. Annual domain fee.
  2. Service Provider fee
  3. Software
  4. Web Maintenance.
  5. Advertisement.
  6. Payment Fee
  7. Connection to book-keeping.
  8. Email accounts
  9. Carrier Contract ( depends on the plans)

Discussions
•Pull up good and bad designed web sites for discussions.
•Advertising Plans with Google ( one click plan), Yahoo, Facebook, Twisters and other social sites, craigslist and importantly upload video to YouTube.
•Sample of inter-actives. ( how to response to customer’s click, hover, zooming.
•Sample of database and how it works behind the scene. (speed of connections)
•Lunching site. ( how long it lunch)

Web Site Performance
Get  reports of the site performance
Understand which is your default browser.
Knows popular search engine
Browsers that your visitor mostly used.
–Despite site design, it is important to know what browser and it’s version your customer mostly used. This is how your target customer get to your website. In order to make sure your website is doing the job, you need analysis about who logon to your site, what browser they use, how many visits went to your site, how long they Last. These information are important to tailor made your site to get to your customers.
•test your  website performance ……http://www.gomez.com/google-adwords/instant-test/?gclid=CNOUnYiU8qwCFQhU4godbkJnkA
• www.netmarketshare.com (*This is helpful information listing Mobile and Desktop market shares for use of browsers.

Tips about online marketing
Where to put ad. – refer to “8.Discussion”
How to check access efficiency- refer site analysis in “8.Discussion”
How to pick the style and color of the site.
How to batch your order or email from customers.
How to set navigation structure of your site.
How to make search engine find your site.
How to attract visitors to your site.
How you keep visitors stay at your site, or interested to bookmark your site for re-visit.
How to maintain a good customer services.
The technique of pricing and discount.
The technique of setting sales-and return policy
How to offer more items to customers who is already at your site and browsing your product.
How to allow easy search in your site.   About SEO
–Suggest sites:
www.raidenhttpd.com/manual/seo.html or use search word “search engine optimization”. There are plenty to explain about SEO.
How to keep your customer online while they navigate from your site to a link that you give to them.

Key Words


Search result different with browsers, browser languages, and search engine.


Sample sites for office renting.
http://www.services-offices.com/

Reference Sites for how to do a good websites.
 See 10 principles for a good sites.

How do users think?

Don’t make users think

Don’t squander users’ patience

Manage to focus users’ attention

Strive for feature exposure

Make use of effective writing

Strive for simplicity

Don’t be afraid of the white space

Communicate effectively with a “visible language”

Conventions are our friends

Test early, test often

 Inter-react with your site visitors

 

http://web.cs.wpi.edu/~matt/courses/cs563/talks/smartin/int_design.html

 This site is about how to interface with user. Before put effort into color, picture etc. Think about the layout and use of fonts. This site give good review of this topic 

 

 Rules about legal Issue

Do not copy or use other source's images, logo, design. Take your own pictures , make your own films and logo. There is international intelligent law that prohibit volition.  You may face legal issue, penalty or even court order to take away those items that are invading intelligent right. The result may be very costly.

Web rules are so new. Therefore so far there is not much rules to control ethnic, moral issue in this field. However, it getting attention. The Wcc3 is a group that develop new Web languages. This is international organization which getting more and more powerful about use the web. They will develop language to detach unlawfully activities. For instance, if the owner of  a site and implement a kind of security for preventing images to be stolen. The can track own who are stilling their pictures. A professional organization for all Web Designer that will assist their member to hire lawyers if their right are being invaded. The web violating the rules will be publish and other member will put block to this site therefore it will not reach their Website.

Another Important issue is about keywords. If someone make unreasonable content to get attention of the crawling machine. Once the search Engine like Google, Yahoo etc. They will block all visitors to your site. That is the most serious situation. The site is dead if Search Engine take this action.

Also, if someone report that your site is in dangers of spreading virus. Those search engine will also put a block and a warning message to anyone who would like to visit your site.

Finally,  there are rules to benefit blind people using internet. All sites must have alt text for these group. It is by law (in USA) all government or related trader must provide alt text for the blind. Otherwise they will be charged for violating internet rules. This rules applies to lots of countries.  Because of that, alt text are words that Search Engine will particular look for. Also it become a technique to put your site in higher index ranking.

 

    
Google Search Engine
There are three key processes in delivering search results by Google Search Engine
Crawling
begins with a list of web page URLs. of these websites. It detects links on each page and adds them to its list of pages to crawl.
Google uses an algorithmic process to determine which sites to crawl, how often, and how many pages to fetch from each site.
Indexing
each of the pages it crawls, the process compiles a massive index of all the words it sees and their location on each page. The process information included words in key content tags and attributes, such as Title tags and ALT attributes.

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